1.0BuzzStreamhttps://www.buzzstream.comVince Nerohttps://www.buzzstream.com/blog/author/vincenero/rich600338<blockquote class="wp-embedded-content" data-secret="jJdx3EcJgF"><a href="https://www.buzzstream.com/blog/traditional-vs-digital-pr-podcast/">Understanding Traditional vs Digital PR with Georgia Gadsby March</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.buzzstream.com/blog/traditional-vs-digital-pr-podcast/embed/#?secret=jJdx3EcJgF" width="600" height="338" title="“Understanding Traditional vs Digital PR with Georgia Gadsby March” — BuzzStream" data-secret="jJdx3EcJgF" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> https://www.buzzstream.com/wp-content/uploads/2024/03/podcast-1.png800670In this episode, I spoke with Georgia Gadsby March, the co-founder and PR director of UK-based digital PR agency, Unearth PR. I reached out to Georgia because she has a background in traditional PR and now works in digital PR. I thought it would be a great way to understand the overlap, and I wasn’t disappointed. We discussed everything from tactical tips for outreach and list building to philosophical questions about the direction the industry is heading. We had a fantastic conversation and came away with some great tips, which I’ve outlined below. Actionable Takeaways Here are some actionable takeaways from our talk. I’ve also provided a few nice quotes as references. Integrate Traditional and Digital PR Tactics Georgia emphasizes the growing importance of blending traditional vs digital PR strategies to maximize impact. She suggests looking at both backlink profiles and brand reputation to align with client goals. “A lot of clients are trying to get as much bang for their buck as possible…trying to blend the tactics.” Personalize Outreach Effectively Georgia stresses the importance of personalization in outreach to make journalists feel valued and increase engagement. This can be as simple as referring to their recent work or customizing the pitch to match their tone and style. “It’s making sure that we’re viewing the journalists from a human perspective and not just as a number that makes up an open rate.” Build and Maintain Media Relationships Building long-term relationships with journalists, even if it’s just being remembered for responsiveness or relevance, is crucial. This doesn’t require close personal relationships but consistent, meaningful interactions. Focus on Ethical PR Practices Ensuring the information provided is accurate and that experts quoted are truly qualified is becoming increasingly important. Georgia notes the industry’s shift toward more ethical considerations. Segment Media Lists for Efficient […]