1.0BuzzStreamhttps://www.buzzstream.comStephen Panicohttps://www.buzzstream.com/blog/author/stephenpanico/rich600338<blockquote class="wp-embedded-content" data-secret="LTmWJ6kGtv"><a href="https://www.buzzstream.com/blog/case-study-linking-strategies-for-page-authority-growth-featuring-inseev-x-truliant-fcu/">Case Study: Linking Strategies for Page Authority Growth Featuring Inseev x Truliant FCU</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.buzzstream.com/blog/case-study-linking-strategies-for-page-authority-growth-featuring-inseev-x-truliant-fcu/embed/#?secret=LTmWJ6kGtv" width="600" height="338" title="“Case Study: Linking Strategies for Page Authority Growth Featuring Inseev x Truliant FCU” — BuzzStream" data-secret="LTmWJ6kGtv" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> https://www.buzzstream.com/wp-content/uploads/2024/01/boost.png800670The situation Truliant brought on Inseev Interactive as their link building provider in October, 2020. They came to Inseev with a goal of building links to their auto loans, mortgage loans, and checking pages. They also wanted to focus on two of their Learn hub pages. The target hub pages are home to all of the content for the home ownership and car buying tips related posts. Inseev’s goal was building ten highly authoritative and relevant links to these target pages each month. When the campaign kicked off, Truliant had a strong organic presence. With roughly 1,000 backlinks from unique domains their overall backlink profile was strong. For this reason, the campaign focused on a page authority growth approach. You may be asking yourself, “what’s a page authority growth approach?”. Certain pages on your site could be in a position where they are just a few backlinks away from ranking competitively for their target keywords. In this case, it can help to build links to those specific pages. This is where building links to specific pages versus an entire site, can help significantly increase ROI on linking efforts. These same pages could be your revenue-driving pages where you’ll benefit most from organic growth. This happened to be the case for Truliant. As you read through this case study, you’ll see the unique circumstances and outcomes that make a page authority growth approach the right fit for a given website. The Strategy In an effort to start the campaign with as much momentum as possible, the initial focus was on branded opportunity. Branded strategies require a certain degree of brand presence prior to link building. Thanks to Truliant’s community involvement, there was a relatively strong digital footprint to start. Branded Strategies Strategy #1 Unlinked Mentions The first branded strategy identified unlinked […]