1.0BuzzStreamhttps://www.buzzstream.comVince Nerohttps://www.buzzstream.com/blog/author/vincenero/rich600338<blockquote class="wp-embedded-content" data-secret="97NZa7Gfhv"><a href="https://www.buzzstream.com/blog/traditional-link-building-podcast/">Traditional Link Building Approaches that Work in 2024 with Aaron Anderson</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.buzzstream.com/blog/traditional-link-building-podcast/embed/#?secret=97NZa7Gfhv" width="600" height="338" title="“Traditional Link Building Approaches that Work in 2024 with Aaron Anderson” — BuzzStream" data-secret="97NZa7Gfhv" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> https://www.buzzstream.com/wp-content/uploads/2024/03/podcast-1.png800670We talk a lot about link building strategies on our blog. With the Helpful Content algorithm update, AI Overviews, and all of the other changes in the industry, I wanted to reach out to Aaron Anderson, who owns and operates a link building agency, Linkpitch.io, that is deep in the trenches building links every day. I had the chance to join Aaron’s podcast as a guest a few years back, and what struck me was his unique approach to link building. It was a client-first, intentional, content-driven approach that drove results. In our conversation, we discuss strategies that work (or not) and how you should think about your link building in 2024. So, without further ado, here’s my conversation with Aaron. (Or if you’d like just to check out the takeaways, here they are below:)   Main Takeaways 1. When ideating content to pitch for link building, the content needs to be appealing to those who can actually give you links (not just appealing to your readers.) 2. The free tool or freemium model in SaaS is an effective link building strategy. 3. When pitching, never lie. Stay genuine. If you haven’t read an article, don’t say you did. 4. The better and quicker you can evaluate whether a site is a link farm, the better off you’ll be. 5. It’s generally OK to pitch to sites that accept guest posts or contributors, but avoid sites that advertise “write for us” all over the site (e.g., in the main navigation or footer areas). 6. Broken link building works because it gets you a wide variety of links from different pages and sites. 7. Aim for consistency rather than stressing about the ultimate power of each link. 8. When determining the link strategy, it’s essential to understand the risks and decide which […]