1.0BuzzStreamhttps://www.buzzstream.comVince Nerohttps://www.buzzstream.com/blog/author/vincenero/rich600338<blockquote class="wp-embedded-content" data-secret="zdK58ivt4p"><a href="https://www.buzzstream.com/blog/haro-is-back-podcast/">Help a Reporter Out (HARO) is Back! (We Talked to the New Owner)</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.buzzstream.com/blog/haro-is-back-podcast/embed/#?secret=zdK58ivt4p" width="600" height="338" title="“Help a Reporter Out (HARO) is Back! (We Talked to the New Owner)” — BuzzStream" data-secret="zdK58ivt4p" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> https://www.buzzstream.com/wp-content/uploads/2025/06/brett-farmiloe.png1280720Help a Reporter Out (HARO) is back! Starting April 22, the first email requests will go live. I spoke to Brett Farmiloe, Founder of Featured.com and now leading the relaunch of Helpareporter.com (HARO), to get a rundown of why they acquired HARO and their plans to fight spam and AI Content and revamp HARO’s (somewhat tarnished) image. I’ve already seen detractors on social media, but my take here is to give it a chance. The more tools we have, the better we are as an industry. We should be rooting for it to succeed, not fail 💪. I highly recommend listening to what Brett says if you’re even remotely interested in HARO. HARO is returning as an email newsletter on April 22. Verification will rely on tools like AI text detection, image analysis, LinkedIn checks, and community reporting. Journalists share the responsibility of vetting “experts”. Brett made it clear: if you’re not helping a reporter out, you’re banned for life. Though primarily U.S.-based, HARO has always had an international footprint, especially in the UK and Australia. Brett sees HARO and Source of Sources as complementary tools filling a gap left by Connectively. HARO is open to continuous feedback from the community. Vince: Hello, everyone, and welcome to another edition of the BuzzStream podcast. My name’s Vince Nero, and I’m your host. Today, I’m thrilled to share some kind of breaking news with you all here with Brett Farmiloe, the CEO of featured.com. Brett has a really exciting announcement to make. Brett: We’ve acquired a Help a Reporter Out (HARO) from Cision and are bringing it back. So yeah, it’s been a very exciting day here in Scottsdale. It’s been met with a lot of enthusiasm, many people who have missed the platform. For anyone who followed Help Reporter Out, I […]