1.0BuzzStreamhttps://www.buzzstream.comVince Nerohttps://www.buzzstream.com/blog/author/vincenero/rich600338<blockquote class="wp-embedded-content" data-secret="459OAvWLWv"><a href="https://www.buzzstream.com/blog/tank-case-study/">How Digital PR Agency Tank Uses Internal Data for Winning Digital PR</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.buzzstream.com/blog/tank-case-study/embed/#?secret=459OAvWLWv" width="600" height="338" title="“How Digital PR Agency Tank Uses Internal Data for Winning Digital PR” — BuzzStream" data-secret="459OAvWLWv" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> https://www.buzzstream.com/wp-content/uploads/2024/01/boost.png800670This case study is from the people at Tank, a digital PR agency that helps clients to realise their digital ambition by marketing beyond the obvious. Founded in Nottingham in 2010, Tank is an established team of expert marketers and PR people working for clients across the UK, EMEA, Australia and the US in a rich variety of sectors. One of the challenges as a digital PR agency is to find stories within a niche business that will work across multiple relevant industries and audiences – and to get press coverage and all-important links to your client’s content. We’re finding that journalists are increasingly hesitant to link out from their own websites and so we need to find new ways to encourage them to do so. Something that we’ve been focussing on heavily at Tank is data-driven PR, in particular, utilising internal data. Our clients are often sitting on a “goldmine of data” whether this is sales stats, user trends, or even a rise in sales for a specific product. This kind of information can be turned into a powerful campaign that will cut through the noise of other PR agencies trying to get journalists to publish their content. Leveraging this niche data for quality content and delivering it with tailored hooks for different verticals makes for successful content campaigns and even award-winning ones, as was the case for Tank. Amplifying Internal Data to Drive Links and Awareness Some of the best performing content in the media is driven by data. Journalists are even adopting this themselves and so pushing data-driven stories to high-traffic, authoritative press websites is becoming more and more challenging. We’re now at a stage where if you provide data that’s easy enough for a journalist to get themselves, they’re unlikely to cover the story –  let alone link to you. […]