1.0BuzzStreamhttps://www.buzzstream.comVince Nerohttps://www.buzzstream.com/blog/author/vincenero/rich600338<blockquote class="wp-embedded-content" data-secret="23mKbT1sFo"><a href="https://www.buzzstream.com/blog/site-pr-engagement-study/">Do Certain Sites Engage More With PRs? [Study]</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.buzzstream.com/blog/site-pr-engagement-study/embed/#?secret=23mKbT1sFo" width="600" height="338" title="“Do Certain Sites Engage More With PRs? [Study]” — BuzzStream" data-secret="23mKbT1sFo" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> https://www.buzzstream.com/wp-content/uploads/2025/06/sites.png10241024Freelancer emails have low open rates but the highest reply rates, especially Gmail, at 4.88%. National news outlets dominate outreach but have lower engagement due to inbox saturation. Australian and UK journalists reply more often – local relevance and exclusivity increase success. US journalists open more PR emails, but UK journalists may source stories more creatively (e.g., TikTok, Reddit). Personal email addresses outperform, so use tools like ListIQ to help uncover them beyond standard pattern matchers. Every digital PR pro has felt it. Some emails vanish into the void, while others spark instant replies. But is it random, or are certain types of sites just more responsive? After analyzing over 8 million emails sent since the beginning of 2023 by our digital PR power users, I was able to track how different recipients engage with PRs. Jump down to methodology and definitions. Which Domains Get Emailed by PRs the Most? Here is a breakdown of the top 50 domains in our list based on the number of sent emails. Recipient Domain Sent Email Count Open Rate (%) Reply Rate (%) gmail.com 330,619 34.55 4.88 reachplc.com 219,098 31.70 1.11 futurenet.com 146,529 43.81 0.98 newsquest.co.uk 118,189 31.54 0.76 the-sun.co.uk 108,984 35.74 0.47 hearst.co.uk 96,451 40.73 0.25 metro.co.uk 94,583 42.53 0.22 mailonline.co.uk 83,085 44.96 0.57 telegraph.co.uk 81,397 37.81 0.32 nbcuni.com 79,540 19.33 0.33 independent.co.uk 78,197 45.18 0.20 hearst.com 74,469 38.03 0.23 theguardian.com 61,969 33.64 0.32 condenast.co.uk 55,930 43.29 0.33 thesun.co.uk 54,221 33.56 0.39 jpimedia.co.uk 53,703 30.19 0.80 nationalworld.com 52,125 36.95 0.84 standard.co.uk 48,954 41.13 0.39 dailymail.co.uk 47,045 41.48 0.37 bbc.co.uk 46,100 12.72 0.90 bauermedia.co.uk 43,255 64.79 0.89 pa.media 42,080 39.09 0.84 hotmail.com 42,067 16.15 1.17 bizjournals.com 40,422 55.95 0.72 hellomagazine.com 38,475 27.56 0.16 inews.co.uk 38,178 41.51 0.39 fox.com 37,905 35.47 0.29 bloomberg.net 36,269 15.77 0.46 thetimes.co.uk 35,336 35.64 0.47 insider.com 30,900 29.89 0.41 huffpost.com […]