1.0BuzzStreamhttps://www.buzzstream.comVince Nerohttps://www.buzzstream.com/blog/author/vincenero/rich600338<blockquote class="wp-embedded-content" data-secret="K62zdjiqGR"><a href="https://www.buzzstream.com/blog/publishers-avoid-ai/">Should You Avoid These Sites If You Want to Show Up in AI?</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.buzzstream.com/blog/publishers-avoid-ai/embed/#?secret=K62zdjiqGR" width="600" height="338" title="“Should You Avoid These Sites If You Want to Show Up in AI?” — BuzzStream" data-secret="K62zdjiqGR" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> https://www.buzzstream.com/wp-content/uploads/2025/02/media-mentions.png533533Major publishers suing OpenAI include The NYT, Tribune, and CBC, raising concerns about content visibility in AI results. AI training models and LLM rankings remain opaque, so adjusting digital PR tactics now is premature. Links and media mentions still drive Google rankings, even if excluded from AI-generated overviews. Google Search still dominates traffic, receiving 2000% more traffic than ChatGPT, according to Similarweb. Pitching reputable publishers continues to boost brand authority and visibility, regardless of AI-related copyright disputes. AI is driving SEOs crazy. With seemingly new AI models dropping daily, agencies and site owners are all scrambling for answers on how and what to prioritize to appear in AI search results. Last month, I posted about how some AI companies are forming partnerships with high-authority publishers to access their data. At the same time, AI companies are also facing lawsuits from other media giants, leading to rampant speculation about how to approach digital PR strategy. One of the emerging concerns is whether or not to pitch publishers currently suing these AI companies, assuming that their content will ultimately be excluded from appearing in search results. This implies that one should no longer value coverage from The New York Times or The Globe if one prioritizes AIO. If, on the surface, that seems nuts, refer back to this article’s opening sentence. So, in this post, I hope to set aside some fears and clarify why it’s safe (and smart) to continue pitching as usual. Quick Background: How AI Models Use Publisher Content Generally speaking, AI technologies train their Large Language Models (LLMs) through a mix of data, everything from combing Reddit posts to written books to scraping blogs and news publications. As mentioned, some AI technologies have formalized partnerships with top-tier publishers to help curate their datasets. Looking at the other side, many publishers […]