1.0BuzzStreamhttps://www.buzzstream.comVince Nerohttps://www.buzzstream.com/blog/author/vincenero/rich600338<blockquote class="wp-embedded-content" data-secret="Xwuuou0YLB"><a href="https://www.buzzstream.com/blog/ai-digital-pr-podcast/">How AI Is Reshaping Digital PR Workflows – with Authority Hacker’s Mark Webster</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.buzzstream.com/blog/ai-digital-pr-podcast/embed/#?secret=Xwuuou0YLB" width="600" height="338" title="“How AI Is Reshaping Digital PR Workflows – with Authority Hacker’s Mark Webster” — BuzzStream" data-secret="Xwuuou0YLB" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> https://www.buzzstream.com/wp-content/uploads/2025/06/mark_webster__3__720.png720405Affiliate SEO is essentially dead following the Helpful Content Update, as the focus has shifted to AI-driven and brand-focused strategies. Passive link building using original survey data and “statistics” pages remains a top ROI tactic. AI-powered coding now enables cost-effective creation of interactive content for digital PR campaigns. Full-funnel link building can be automated using AI with tools like N8N, Appify, and Zapier. To stand out in an AI-saturated market, unique ideas and creative applications are your competitive edge. Authority sites still benefit most from SEO; new sites need authority before investing in passive link plays. Mark Webster and Gael Breton have been leaders in the SEO industry for years, and they are the dynamic duo behind Authority Hacker. Their site, course, and podcasts helped people build websites and make money doing it. Be sure to check out their YouTube channel. Mark and Gael were also big proponents of using digital PR in your SEO mix. However, after Google’s Helpful Content Update essentially crushed affiliate SEO, they recently switched their entire focus to helping people use AI tools. So, I asked Mark to come on the podcast and help our listeners with some tricks, tool recommendations, and workflows for utilizing AI in your digital PR efforts. Enjoy the episode! Below is a slightly edited transcript of our talk. What is Authority Hacker, and how has it changed? Mark Webster: Yeah, so I guess Authority Hacker started in 2014. My business partner, Gale, and I have been working together for four or five years. Before that, we used to have an SEO agency together, and I think at its core we just really love building systems and like figuring out marketing-type problems. So, Authority Hacker started as a blog, a simple place for us to share the tactics we had developed. […]