1.0BuzzStreamhttps://www.buzzstream.comVince Nerohttps://www.buzzstream.com/blog/author/vincenero/rich600338<blockquote class="wp-embedded-content" data-secret="WHlelr6eco"><a href="https://www.buzzstream.com/blog/motorpoint-case-study/">How Motorpoint Used BuzzStream to “Drive” Over 400 Links in One Year</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.buzzstream.com/blog/motorpoint-case-study/embed/#?secret=WHlelr6eco" width="600" height="338" title="“How Motorpoint Used BuzzStream to “Drive” Over 400 Links in One Year” — BuzzStream" data-secret="WHlelr6eco" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> https://www.buzzstream.com/wp-content/uploads/2024/01/boost.png800670Motorpoint is the UK’s leading independent retailer of nearly new and used cars. Founded in 1998, the business has 20 stores across the UK and offers customers a multichannel car-buying experience. Over the last 18 months, the business has worked to bring more of its PR functionality in-house and reduce reliance on third parties when looking to secure coverage and links. With a PR strategy designed to support wider communication and SEO objectives, it was important for Motorpoint to find a way to scale up outreach while ensuring that PR efforts remained as impactful as possible. Below, Lizzie Parr, PR Manager at Motorpoint, shares how BuzzStream has helped simplify the team’s outreach process and why utilising the post-outreach data available within the platform is essential for driving results. Maximising Email Opens With BuzzStream Cutting through the noise and getting your content seen by journalists has always been difficult, but with research suggesting that PRs now outnumber journalists in the UK, it’s more challenging than ever. In such a competitive environment, understanding how journalists use their inboxes is essential to give your content the greatest chance of being read (and hopefully used). With the option to track email opens, BuzzStream offers us the chance to understand how and when journalists are engaging with our outreach, from first send and follow-ups through to coverage landing – and sometimes even after that. Having this level of insight has proven essential for us when it comes to making more informed strategic decisions. Being able to analyse how our outreach is performing at every stage of the process, is essential to avoid wasting our efforts. There are a few ways we use Buzzstream to help maximise email opens, but the most notable is for A/B testing subject lines. A/B Testing Subject Lines By testing different […]