1.0BuzzStreamhttps://www.buzzstream.comVince Nerohttps://www.buzzstream.com/blog/author/vincenero/rich600338<blockquote class="wp-embedded-content" data-secret="zEg1OgzqEB"><a href="https://www.buzzstream.com/blog/low-budget-digital-pr-podcast/">Digital PR on a Low Budget with Amelia Selby</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.buzzstream.com/blog/low-budget-digital-pr-podcast/embed/#?secret=zEg1OgzqEB" width="600" height="338" title="“Digital PR on a Low Budget with Amelia Selby” — BuzzStream" data-secret="zEg1OgzqEB" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> https://www.buzzstream.com/wp-content/uploads/2024/03/podcast-1.png800670Amelia Selby works for SEO Travel, a unique digital marketing agency based in the UK with a great vision. SEO Travel is a non-profit agency that helps small—to medium-sized travel companies with smaller budgets. On the one hand, it’s a fantastic goal, and they’ve raised over 100,000 pounds in three years for two educational charities: Zarach and Moving Mountains. However, it also comes with the unique challenge of delivering results in digital PR on a lean budget. So, I thought it was the perfect opportunity for a podcast! Tips for Doing Digital PR on a Low Budget Based on our chat, here are some great tips for doing digital PR on a small budget. 1. Leverage Free Tools You can find free data like Google Keyword Planner, or Numbeoto create campaigns. Combine multiple data points to tell a unique story, such as creating indices that rank countries or cities based on specific criteria like internet speed, safety, or cost of living. Instant Data Scraper is a free Chrome extension that allows you to scrape web data, helping you build campaigns without needing an in-house data analyst team. Platforms like Pinterest and TikTok offer free data trends that can be used to generate campaign ideas. 2. Quick Response for Newsjacking Small brands should focus on reacting quickly to breaking news. Journalists often include the first good pitches they receive, so being responsive can help smaller brands get featured in major outlets, even alongside larger companies. Monitor free tools like X with the hashtag #journorequest (mainly in the UK) to catch journalist requests early. Tip: In the US, use a tool like Qwoted. 3. Offer Unique or Emotional Insights for Quote Pitching Smaller brands can stand out by offering something different. Avoid generic responses and provide unique insights that spark emotions like excitement, […]