1.0BuzzStreamhttps://www.buzzstream.comVince Nerohttps://www.buzzstream.com/blog/author/vincenero/rich600338<blockquote class="wp-embedded-content" data-secret="HEMVxicOj1"><a href="https://www.buzzstream.com/blog/embryo-case-study/">How Embryo Used BuzzStream For 70 Pieces of Coverage</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.buzzstream.com/blog/embryo-case-study/embed/#?secret=HEMVxicOj1" width="600" height="338" title="“How Embryo Used BuzzStream For 70 Pieces of Coverage” — BuzzStream" data-secret="HEMVxicOj1" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> https://www.buzzstream.com/wp-content/uploads/2024/01/boost.png800670Embryo uses BuzzStream to manage all phases of PR, from onboarding to reactive, proactive, and creative outreach. Folder and filter functions help Embryo manage multiple client campaigns and streamline large media lists. Email tracking and interaction history identify warm leads and prevent duplicate journalist outreach. A/B testing subject lines and repurposing templates boost campaign agility and performance. Real-time notes and team collaboration tools enable tailored, journalist-focused outreach for stronger relationships. Embryo is an award-winning digital marketing agency based in Manchester, offering multi-channel services from Digital PR, Paid Social, PPC, SEO to Affiliates. With a number of clients currently on-board for Digital PR services, Embryo utilises BuzzStream as its dominant outreach platform – at all points of executing a PR strategy – to ensure client success. Below, Alice Walker-Gibbons, Digital PR Lead at Embryo, explains how the Digital PR team uses BuzzStream as their outreach tool throughout all phases of executing the PR strategy. From onboarding a client and identifying quick-win opportunities to campaign outreach and continuous reactive and reputation management for clients, see how BuzzStream helps teams manage the execution of multiple streams of PR activity at once. And, the results? Embryo generated 70 pieces of coverage across five clients in the Home and Garden sector in just one quarter with BuzzStream. Read on to find out detailed examples of how they achieved it – and how. Using Existing Content and Templates for Reactive Outreach Earlier in the year, we drafted a story on ‘How to get rid of ants in your patio’ for our paving and decking client London Stone. While the piece was originally drafted and outreached in May, we spotted a reactive opportunity to repurpose the piece in August in light of ‘Flying Ant Day.’ As part of our media monitoring time, we spotted Flying Ant Day was […]