1.0BuzzStreamhttps://www.buzzstream.comVince Nerohttps://www.buzzstream.com/blog/author/vincenero/rich600338<blockquote class="wp-embedded-content" data-secret="PWzGlwmiRb"><a href="https://www.buzzstream.com/blog/content-relevance-podcast/">Defining Content Relevance in Digital PR w/ James Brockbank</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.buzzstream.com/blog/content-relevance-podcast/embed/#?secret=PWzGlwmiRb" width="600" height="338" title="“Defining Content Relevance in Digital PR w/ James Brockbank” — BuzzStream" data-secret="PWzGlwmiRb" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> https://www.buzzstream.com/wp-content/uploads/2024/03/podcast-1.png800670I met Digitaloft’s founder, James Brockbank, at their Digital PR Summit in Manchester. James immediately struck me as not only an approachable guy but someone who really, really knew his stuff. With his deep SEO background, he can explain technical aspects like Google’s patents while still naturally integrating that into his agency’s digital PR and content strategy without it feeling forced. So, when I saw James’ LinkedIn post about “digital PR having a relevancy problem right now” (I suggest reading the full post here), it felt like the perfect opportunity to pick his brain about content ideation, relevance, and how digital PR and SEO overlap. Buckle up because James drops a lot of great insights and tactical advice. Resources Mentioned Here are some of the main resources that James and I talk about. Google’s Natural Language Understanding Tool – Used for extracting entities. IBM Watson API – Used for natural language processing and extracting entities. Google’s Quality Rater Guidelines – Specifically mentioned page 27 discussing E-E-A-T. James’ LinkedIn James’ X Editor’s note: Below is a semi-edited transcription. Are you still riding high from your excellent conference, the Digital PR Summit? We are, mate. Yeah, it was a really, really good event. Months and months of planning. All turned out, all went very well. There was very, very good feedback. And we’re busy planning for next year. Can you explain digital PR’s relevancy problem right now? Absolutely. Yeah. And I’m gonna start by saying I’m, I’m an SEO through and through. I’ve been doing SEO for 14, probably 15 years. I’ve spent a lot of that time doing link building. I was working in SEO when Penguin hit, and the last six to 12 months remind me of that post-Penguin period where, you know, I mean, I’ll never forget manually crawling […]