1.0BuzzStreamhttps://www.buzzstream.comStephen Panicohttps://www.buzzstream.com/blog/author/stephenpanico/rich600338<blockquote class="wp-embedded-content" data-secret="Iv63GGNRQ9"><a href="https://www.buzzstream.com/blog/ai-writes-a-pitch/">AI Writes a Pitch</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.buzzstream.com/blog/ai-writes-a-pitch/embed/#?secret=Iv63GGNRQ9" width="600" height="338" title="“AI Writes a Pitch” — BuzzStream" data-secret="Iv63GGNRQ9" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> https://www.buzzstream.com/wp-content/uploads/2024/06/default.png800670As artificial intelligence (AI) becomes more commonplace at the office and in everyday life, questions continue to arise: Will AI ever understand causation, or will AI take over the world and leave humanity in damnation? For media professionals, whose inboxes are flooded with a daily dose of hundreds of subject lines, the musings are less existential. Can AI write a subject line – a good one at that – and follow with a solid pitch?  To determine the quality of writing produced by AI in PR, BuzzStream and Fractl asked 500 public relations specialists, journalists, and other media professionals to rate a series of subject lines and pitches generated using OpenAI’s GPT-3 text generator. Participants did not know any of the text was AI-generated. Read on to uncover why the question we should be asking is, can AI do it better than humans?  AI-Produced Subject Lines Are Valuable  Finessing a subject line may be the No. 1 priority for media professionals because, without the perfect one, emails face the same destiny – the trash pile. Using our AI technology, we generated three subject lines and tested each with our respondents.  The majority (79%) of professionals said they would open the email based on the subject lines, and 62% revealed they were better than subject lines they wrote themselves or recently received. So, what made our AI-produced subject lines valuable?  According to 88% of survey participants, the length of the subject lines were good to excellent. Although 71% also reported the quality being high or very high, the length is an important factor because achieving the point in “six to eight words” makes it more probable that your email will get read.  Although a short, well-written subject line may get a media professional far, it will not do any good if […]