1.0BuzzStreamhttps://www.buzzstream.comVince Nerohttps://www.buzzstream.com/blog/author/vincenero/rich600338<blockquote class="wp-embedded-content" data-secret="oI2o80Cmq7"><a href="https://www.buzzstream.com/blog/reactive-pr-podcast/">What is Reactive PR and How to Master it? (Expert Advice from Leah Daly)</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.buzzstream.com/blog/reactive-pr-podcast/embed/#?secret=oI2o80Cmq7" width="600" height="338" title="“What is Reactive PR and How to Master it? (Expert Advice from Leah Daly)” — BuzzStream" data-secret="oI2o80Cmq7" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> https://www.buzzstream.com/wp-content/uploads/2025/10/leah-daly.png1280720Reactive PR requires speed and specificity—jump on news within hours using expert quotes tailored to current headlines. Use AI tools like ChatGPT to surface timely, relevant stories across industries for each client daily. Build editorial calendars around recurring news cycles (e.g. heatwaves, cyberattacks) to proactively prep reactive content. Segment media lists by journalist beat, not just industry, for higher placement success and stronger relationships. Avoid overreaching—only pitch when your client has real authority and awareness of the broader news context. Pre-plan quote structures, not full responses, so client feedback is fast and always feels timely. Leah Daly has been crushing it at reactive PR as the Digital PR Manager with FatJoe, constantly juggling multiple clients at once, while still getting coverage. She also has an interesting setup at FatJoe where clients essentially “order” placements and she has to go out and get them. It’s not a passive/opportunistic approach like most people who utilize reactive PR in their strategies. So, Leah has developed some really great workflows and tactics to ensure she is getting coverage for her clients. And as more people flock to digital PR, the reactive piece is getting more challenging, so this chat with Leah couldn’t have come at a more critical time. Pair this with our chat about reactive PR with Mark Rofe, and you’ve got yourself a power play. What is Reactive PR? Reactive is basically anything that you can jump on quickly. There are a couple of different terms floating around. Some people might have heard of newsjacking, which is essentially hijacking the news. You also have terms like ‘expert commentary,’ but I think they all fall under the umbrella of reactive, pure content that responds to something topical in the news. It could be breaking news, or something relevant in your client’s industry at […]